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For New B2B Sales Teams

Build a sales team that can sell without you.

You've proven that customers want what you sell. We work with your team to build the prospecting and sales systems that let new reps generate pipeline and win deals without relying on you.

We've worked with 100+ investors and sales teams.

Your sales still depend on you.

You've won your first customers, but growth stalls when every deal needs the founder.

  1. 01

    Every deal needs you

    Most deals still need you in the room, so your sales can only grow as far as your time allows.

  2. 02

    Nothing is written down

    What works lives in your head, so new reps can't repeat it.

  3. 03

    New hires ramp slowly

    Without clear targets, a sales process and the right tools, new reps take too long to contribute.

Turn early sales success into a repeatable operation.

Give your team a clear way to find the right buyers and win deals, so revenue no longer depends on you alone.

  1. 01

    Step out of everyday deals.

    Your team runs prospecting and deals on a shared process, so you only join where you add the most value.

  2. 02

    Get new hires selling sooner.

    New reps learn a documented system from day one, with the playbooks, data and tools already in place.

  3. 03

    Build only what you need.

    Set up a CRM, data and tools that fit your stage, without overbuilding your stack.

What we build with you.

We build both capabilities as one connected system, from first contact to signed contract.

Here's how we build your sales operation together.

We start with a diagnosis, build the foundations with your team, and keep coaching as your first reps take over.

  1. Month 1

    Diagnose

    Find what already works in your sales. We map how you win deals today and agree on what to build first.

    What you do

    Walk us through your recent deals, share your customer list and tools, and agree on priorities with us.

  2. Month 2

    Deploy

    Turn what works into a system. We design your targeting, outreach, deal process and CRM with your team and put them to work on live accounts.

    What you do

    Meet with us once or twice a week and start using the new systems on real prospects and deals.

  3. Month 3

    Improve

    Hand the work to your team. We coach your reps on live deals, review performance and refine each part as they learn to run it.

    What you do

    Your reps run the systems day to day while you join weekly reviews and step back from routine deals.

  4. Ongoing

Questions you might have before working with us.

Is this right for us?

It's for B2B companies that have proven customers want what they sell and are ready to invest in people, data and tools to grow beyond founder-led sales.

Do we need to hire salespeople first?

No, we can start with you and build the systems your first hires will use, so they get up to speed faster when they join.

Will you do the selling for us?

No, we build the capability with your team, so your people do the selling and own the system.

What tools will we need?

We help you choose a CRM, data and engagement tools that fit your stage and budget, and the subscriptions stay in your name.

How long does it take?

We build the foundations over about three months, then keep improving them with your team for as long as you need.

Do we own what you build?

Yes, you keep the processes, playbooks, data and tools, and your team learns to run them.

Build a sales team that can grow without you in every deal.

Let’s talk about where your sales are today and what your first team needs to succeed.