Sales Development Training for B2B Sales Teams
Train your reps to generate more qualified opportunities.
Over four weekly sessions, your reps learn to find the right buyers, start relevant conversations and turn them into qualified opportunities, using your own target accounts and buyers.
We've worked with 100+ investors and sales teams.
About this training
Sales Development Mastery trains your reps to find the right buyers, start relevant conversations and turn them into qualified opportunities.
We tailor every session to your market, your offer and your target accounts, so your reps practise on their real work.
What your reps will learn
The training covers all nine prospecting capabilities, in the order your reps use them.
- Account targeting
- Buyer research
- Outreach setup
- Outreach strategy
- Outreach execution
- Response management
- Qualification
- Sales handoff
- Prospecting optimisation
Who it's for
- Sales development reps who book meetings for the team.
- Account executives who find their own opportunities.
- Founders and early sales hires starting outbound.
Course flow
One live session a week for four weeks. Each session runs 90 to 120 minutes and covers two or three modules.
Week 1: Target the right buyers
Module 1: Account targeting
Learning objective: Define your ideal customer profile and prioritise the accounts most likely to buy.
Module 2: Buyer research
Learning objective: Find the right buyers in each account and spot the signals that make outreach timely.
Week 2: Prepare your outreach
Module 3: Outreach setup
Learning objective: Set up your sequences and email deliverability so your outreach lands in the inbox.
Module 4: Outreach strategy
Learning objective: Write messages that speak to your buyers and choose the right channels and cadence.
Week 3: Start conversations
Module 5: Outreach execution
Learning objective: Run personalised email, phone and LinkedIn outreach that starts conversations.
Module 6: Response management
Learning objective: Handle replies and objections, and turn interest into booked meetings.
Week 4: Build qualified pipeline
Module 7: Qualification
Learning objective: Judge which prospects are real opportunities and which to let go.
Module 8: Sales handoff
Learning objective: Pass qualified opportunities to sales with the context they need to move the deal forward.
Module 9: Prospecting optimisation
Learning objective: Use your prospecting data to find weak spots and test improvements.
Questions you might have before booking this training.
Who is this training for?
It's for sales development reps who book meetings for the team, account executives who find their own opportunities, and founders and early sales hires starting outbound.
Is the training customised?
Yes, we tailor every session to your market, offer, target accounts and buyers, so your reps practise on their real work.
How are the sessions structured?
There's one live session a week for four weeks, and each session runs 90 to 120 minutes and covers two or three modules.
Do we need a diagnosis first?
Every training starts with one, but if you already know the gap you want to close, we keep it short and confirm it with you.
Can you train our team in person?
Yes, we run the training in person or virtually.
What does your team take away?
Your team keeps the training playbooks, AI Skills and the tools we use, though software subscriptions aren't included.
How much does it cost?
Prospecting Mastery starts from $1,000 per participant.
Give your reps the skills to build a stronger pipeline.
Let’s talk about where your reps need the most help and how this training can close the gap.