Sales Closing Training for B2B Sales Teams
Train your reps to win more deals in less time.
Over four weekly sessions, your reps learn to plan deals, engage the whole buying group and guide buyers to a signed contract, using your own opportunities and deals.
We've worked with 100+ investors and sales teams.
About this training
Sales Closing Mastery trains your reps to run every deal from accepted opportunity to signed contract, around how your buyers decide.
We tailor every session to your market, your offer and your live deals, so your reps practise on their real work.
What your reps will learn
The training covers all nine sales capabilities, in the order your reps use them.
- Deal planning
- Discovery
- Buying committee engagement
- Value selling
- Business case development
- Proposing solutions
- Negotiation
- Closing
- Pipeline management
Who it's for
- Account executives who run deals from discovery to close.
- Sales reps moving into closing roles.
- Founders and early sales hires who close deals themselves.
Course flow
One live session a week for four weeks. Each session runs 90 to 120 minutes and covers two or three modules.
Week 1: Plan and discover
Module 1: Deal planning
Learning objective: Build a clear plan for each opportunity and agree the next steps with your buyer.
Module 2: Discovery
Learning objective: Uncover the buyer's situation, challenges and desired outcomes, and judge whether you can help.
Week 2: Engage the buying group
Module 3: Buying committee engagement
Learning objective: Map the people behind the decision and engage each of them, starting with a champion.
Module 4: Value selling
Learning objective: Show buyers why your offer matters to them and how it differs from the alternatives.
Week 3: Build the case
Module 5: Business case development
Learning objective: Help the buyer quantify the impact and justify the investment.
Module 6: Proposing solutions
Learning objective: Scope, present and validate a proposal that fits the buyer's requirements.
Week 4: Close and manage your pipeline
Module 7: Negotiation
Learning objective: Plan your negotiation and agree terms that work for both sides.
Module 8: Closing
Learning objective: Guide the buyer through approvals and procurement to a signed contract.
Module 9: Pipeline management
Learning objective: Use your deal data to prioritise, inspect deals and forecast accurately.
Questions you might have before booking this training.
Who is this training for?
It's for account executives who run deals from discovery to close, sales reps moving into closing roles, and founders and early sales hires who close deals themselves.
Is the training customised?
Yes, we tailor every session to your market, offer, buyers and live deals, so your reps practise on their real work.
How are the sessions structured?
There's one live session a week for four weeks, and each session runs 90 to 120 minutes and covers two or three modules.
Do we need a diagnosis first?
Every training starts with one, but if you already know the gap you want to close, we keep it short and confirm it with you.
Can you train our team in person?
Yes, we run the training in person or virtually.
What does your team take away?
Your team keeps the training playbooks, AI Skills and the tools we use, though software subscriptions aren't included.
How much does it cost?
Sales Mastery starts from $1,000 per participant.
Give your reps the skills to win more of your pipeline.
Let’s talk about where your reps lose deals and how this training can close the gap.