Sales Development for B2B Sales Teams
Improve your sales prospecting capability.
We work with your team to build the skills, processes, and systems to find the right buyers, start relevant conversations, and consistently generate qualified sales opportunities.
Chief HR Officer
We've worked with 100+ investors and sales teams.
Your reps are busy, but the pipeline isn't growing.
Your team puts in the effort, but unclear targeting, limited technical skills, and ineffective messaging make it difficult to generate qualified opportunities.
01
No clear target
Your reps spend time chasing accounts and buyers that aren't a good fit for what you sell.
02
No technical skills
Your team struggles to use AI, data, and sales tools effectively, leaving too much prospecting work manual and time-consuming.
03
Poor messaging
Your outreach fails to connect with what buyers care about, making it harder to start meaningful sales conversations.
Make sales development a repeatable team capability.
Give your people a clear way to find the right buyers, engage them effectively, qualify genuine interest, and create opportunities your sales team can progress.
01
Focus on the right accounts.
Help your team spend less time chasing poor-fit prospects and more time engaging companies that match your ideal customer profile.
02
Start more relevant conversations.
Equip your people to reach buyers with the right messages, through the right channels, at the right time.
03
Turn interest into qualified opportunities.
Build a consistent approach to qualification so promising conversations become opportunities your sales team can act on.
Build the systems behind a stronger sales pipeline.
We work with your team across nine connected prospecting capabilities so your people can manage the entire process from account selection to sales handoff.
01
Account targeting
Identify and prioritise the accounts most likely to be a good fit for what you sell.
Includes
- ICP Development
- Market Segmentation
- Account Prioritisation
Tools
Apollo
LinkedIn
Claude
02
Buyer research
Find the right buyers in your target accounts and gather the intelligence you need for effective outreach.
Includes
- Contact Sourcing
- Buying-Signal Analysis
- Data Enrichment & Verification
Tools
- Apollo
- Claude
- LinkedIn
03
Outreach setup
Set up the tools, data and workflows your team needs to run outbound outreach.
Includes
- Sales Engagement Software Setup
- Email Deliverability
- Sequence Configuration
Tools
- Apollo
HubSpot
04
Outreach strategy
Decide how to engage your target buyers and start relevant sales conversations.
Includes
- Messaging & Value Propositions
- Channel Selection
- Sequence & Cadence Design
Tools
- Claude
05
Outreach execution
Run personalised multichannel outreach and follow-ups to start conversations with your target buyers.
Includes
- Cold Emailing
- Cold Calling
- Social Selling
Tools
- Apollo
- LinkedIn
06
Response management
Turn prospect replies into productive conversations and agreed next steps.
Includes
- Reply Classification
- Objection Handling
- Meeting Booking
Tools
- Apollo
- HubSpot
- LinkedIn
07
Qualification
Decide whether an engaged prospect is an opportunity worth passing to Sales.
Includes
- Lead Qualification
- Needs Identification
- Disqualification Judgement
Tools
- HubSpot
- Apollo
08
Sales handoff
Pass qualified opportunities to Sales with the context needed to move the buyer relationship forward.
Includes
- Opportunity Documentation
- CRM Hygiene
- Handoff Communication
Tools
- HubSpot
09
Prospecting optimisation
Use your prospecting data to find weak spots, improve execution and generate more qualified opportunities.
Includes
- Funnel Analysis
- Conversion Analysis
- Experimentation
Tools
- Apollo
- Claude
Here's how we build your prospecting capability together.
We start with a diagnosis, put improvements to work alongside your team, and keep coaching as your people become more capable.
Month 1
Diagnose
Find what's holding your pipeline back. We assess your prospecting capabilities and agree on what to improve first.
What you do
Walk us through how your team really prospects, share your CRM, data, and tools, and agree on priorities with us.
Month 2
Deploy
Put the changes into real prospecting work. We design and deploy better targeting, data, outreach, and qualification with the people who will use them.
What you do
Meet with us once or twice a week to shape the new systems and start using them on live accounts.
Month 3
Improve
Help your team make it their own. We coach through live outreach, review performance, and refine each component as your people learn to run it.
What you do
Your leaders and reps run the new systems day-to-day and join weekly reviews with us to improve them.
- Ongoing
Related services
Questions you might have before working with us.
What does prospecting cover?
It covers everything from choosing which accounts to target to handing qualified opportunities to your sales team. That includes researching buyers, setting up and running outreach, handling replies, qualifying interest and improving results.
Will you run outreach or book meetings for us?
No, your team does the outreach while we build the process with them and coach them through it. That way your pipeline never depends on an outside agency.
Who on our team needs to be involved?
We work with the people who do the outreach, the manager who leads them, and whoever looks after your CRM and sales tools.
How do you use AI in prospecting?
We use it where it saves your team time, such as building lists, researching accounts and drafting personalised messages. Your reps stay in control of what gets sent.
We already prospect, so why aren’t we getting results?
The problem usually sits in one place: who you target, the quality of your data, your messaging, your follow-up or the handoff to sales. The diagnosis shows us which one to fix first.
How soon will our team see a difference?
Your team starts running the new outreach on real accounts while we build it, so you won’t wait for a finished plan. We’ll track qualified opportunities from the start, but we won’t promise a specific number because your market and offer play a part too.
Build a prospecting operation your team can run and keep improving.
Let’s talk about where your pipeline is coming up short and what your people need to find more qualified opportunities.