Sales Closing for B2B Sales Teams
Improve your sales closing capability.
We work with your team to build a sales process around how your buyers decide, a shared way of running deals, and the data to manage them, so your people win more of your pipeline.
HR Manager
Chief HR OfficerWe've worked with 100+ investors and sales teams.
Your pipeline looks healthy, but too few deals close.
The cause is rarely effort, and it's usually how your team sells.
01
Not built around the buyer
Your process follows your internal stages rather than how buyers decide, so deals stall when the buyer isn't ready for the next step.
02
No shared way of selling
Each rep qualifies and runs deals their own way, so it's hard to tell which deals are real or to coach consistently.
03
Decisions without data
Your CRM doesn't show where deals get stuck, so forecasts become guesses and coaching relies on opinion.
Make winning deals a repeatable team capability.
Give your people a process built around how buyers decide, one way of running deals, and the data to keep improving.
01
Sell the way your buyers buy.
Help your team guide each deal by what the buyer needs to decide, so fewer deals stall between stages.
02
Run every deal the same way.
Give your reps one shared method to qualify, plan, and progress deals, so managers can see which deals are real and coach consistently.
03
Manage with evidence.
Track conversion and deal speed at each stage, so forecasts hold up and coaching targets what actually slows deals down.
Build the systems behind a stronger win rate.
We build these foundations into nine connected sales capabilities, so your people can manage every deal from accepted opportunity to signed contract.
01
Deal planning
Build and manage a clear plan to move each accepted opportunity towards a buying decision.
Includes
- Deal Strategy
- Mutual Action Planning
- Risk Identification
Tools
HubSpot
Claude
02
Discovery
Understand the buyer's situation, challenges, desired outcomes and motivations, and whether you can help.
Includes
- Discovery Questioning
- Problem Diagnosis
- Impact Identification
Tools
- Claude
- HubSpot
03
Buying committee engagement
Identify, engage and align the people who evaluate, influence, fund and approve the purchase.
Includes
- Stakeholder Mapping
- Multithreading
- Champion Development
Tools
LinkedIn- HubSpot
04
Value selling
Help buyers see the relevance, business value and difference of what you offer.
Includes
- Value Articulation
- Competitive Differentiation
- Objection Handling
Tools
- Claude
05
Business case development
Help the buyer build and justify the business and financial case for the investment.
Includes
- Impact Quantification
- ROI & TCO Analysis
- Cost-of-Inaction Assessment
Tools
- Claude
06
Proposing solutions
Develop, present and validate a solution and commercial proposal that fits the buyer's requirements.
Includes
- Solution Scoping
- Demonstrations
- Proposal Writing
Tools
- Claude
- HubSpot
07
Negotiation
Resolve differences in commercial expectations and agree terms that work for both sides.
Includes
- Negotiation Planning
- Concession Management
- Trade-Off Analysis
Tools
- HubSpot
08
Closing
Guide the buyer through final approvals and purchasing steps to secure a signed commitment.
Includes
- Procurement Navigation
- Contract Coordination
- Handoff Preparation
Tools
- HubSpot
09
Pipeline management
Manage and prioritise your deals with data to keep your pipeline healthy and revenue predictable.
Includes
- Pipeline Analysis
- Deal Inspection
- Sales Forecasting
Tools
- HubSpot
- Claude
Here's how we build your sales capability together.
We start with a diagnosis, put improvements to work alongside your team, and keep coaching as your people become more capable.
Month 1
Diagnose
Find what's holding your win rate back. We assess how well your process, way of selling, and deal data serve your buyers, and agree on what to improve first.
What you do
Walk us through how your team really sells, share your CRM, deal data, and tools, and agree on priorities with us.
Month 2
Deploy
Put the changes into real deals. We design and deploy a buyer-centred process, a shared way of selling, and the reporting to manage it with the people who will use them.
What you do
Meet with us once or twice a week to shape the new systems and start using them on live deals.
Month 3
Improve
Help your team make it their own. We coach through live deals, review performance using your deal data, and refine each part as your people learn to run it.
What you do
Your leaders and reps run the new systems day-to-day and join weekly deal reviews with us to improve them.
- Ongoing
Related services
Questions you might have before working with us.
What does sales cover?
It covers everything from accepting a qualified opportunity to closing the deal and handing it over to delivery. That includes discovery, engaging the buying group, proving your value, proposals, negotiation and managing your pipeline.
Will you sell or close deals for us?
No, your team runs its own deals while we build the process with them and coach them on live opportunities. That way your results never depend on an outside seller.
We already use a sales methodology. Will we have to replace it?
No, we build on what you have and help your team apply it consistently on live deals, based on how your buyers decide.
Who on our team needs to be involved?
We work with the people who run your deals, the sales leader who manages them, and whoever looks after your CRM and sales tools.
How do you use AI in sales?
We use it where it saves your team time, such as preparing for calls, summarising discovery and drafting proposals and business cases. Your sellers stay in control of every conversation with buyers.
Our deals keep stalling, so where does it usually go wrong?
It usually comes back to one of three things: a process that doesn't follow how buyers decide, no shared way of running deals, or too little data to see where deals get stuck. The diagnosis shows us which one to fix first.
How soon will our team see a difference?
Your team starts using the new approach on live deals while we build it, so you won’t wait for a finished plan. We’ll track win rates and deal speed from the start, but we won’t promise a specific number because your market and offer play a part too.
Build a sales process your team can run and keep improving.
Let’s talk about where your deals are getting stuck and what your people need to win more of them.