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Sales Closing · Paid

Salesforce review

4.4/5

from 27,586 reviews on G2 ↗

Best for complex sales operations

1 min read

Published

What users say about Salesforce

Reviewers describe a platform that will model almost any process once configured, with a full view of the customer and reporting senior people trust. The cost of that is setup and expertise: the learning curve is steep, customisation needs someone who knows the system, and the price draws comment at every tier.

Salesforce pros and cons

Pros

  • A full view of the customer in one record.
  • Customisation deep enough to model almost any process.
  • Strong visibility across the team for managers.
  • Straightforward day to day, once it is configured.
  • Reporting that senior people are willing to trust.

Cons

  • The learning curve is steep and setup is complex.
  • Customisation and reporting need someone who knows the system.
  • Expensive, and reviewers say so at every tier.
  • Navigation and permissions get complicated at scale.
  • The mobile experience lags the desktop one.

Our summary of what reviewers report on G2 ↗, read on 2 Nov 2026.

  • Apollo

    Best all-in-one prospecting platform

    Subsystem
    Sales DevelopmentSales Closing
    Billing
    Free tier

    Contact data, list building and email sequencing behind one login, so a team can go from a target list to booked meetings without stitching three tools together.

    Starting at$49/seat/mo

  • Attio

    Best CRM for a process of your own

    Subsystem
    Sales Closing
    Billing
    Free tier

    A CRM you shape around how your team actually sells rather than the other way round, with its own data model and views. Worth it when an off-the-shelf pipeline keeps fighting your process.

    Starting at$35/user/mo