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Sales Development · Sales Closing · Free tier

HubSpot review

4.4/5

from 14,383 reviews on G2 ↗

Best CRM to start a sales team on

1 min read

Published

What users say about HubSpot

Reviewers like how much is organised for them: pipelines, lead records and reporting in one place, with integrations that mostly just work. The friction shows as a team grows, when the contacts-versus-leads model needs training, dashboards and the mobile app hit limits, and the cost climbs.

HubSpot pros and cons

Pros

  • Intuitive to use, with the sales day organised in one place.
  • Integrations with the rest of the stack are straightforward.
  • Good visibility over pipeline for managing and forecasting.
  • Lead management keeps records tidy without much effort.
  • Customisable enough for most teams' day-to-day.

Cons

  • The contacts-versus-leads model takes training to get right.
  • Dashboards and reporting hit limits sooner than expected.
  • The mobile app does less than the desktop one.
  • Costs climb as seats and tiers add up.
  • Customisation is limited around outreach and tasks.

Our summary of what reviewers report on G2 ↗, read on 2 Nov 2026.

  • Aircall

    Best phone system for a sales team

    Subsystem
    Sales Development
    Billing
    Paid

    A cloud phone that logs calls to the CRM and gives managers recordings to coach from. Priced per licence with a three-licence minimum, so it suits a team rather than one rep.

    Starting at$30/user/mo

  • Apollo

    Best all-in-one prospecting platform

    Subsystem
    Sales DevelopmentSales Closing
    Billing
    Free tier

    Contact data, list building and email sequencing behind one login, so a team can go from a target list to booked meetings without stitching three tools together.

    Starting at$49/seat/mo