Sales Closing · Free tier
Attio review
4.3/5
from 600 reviews on G2 ↗
Best CRM for a process of your own
1 min read
Published
What users say about Attio
Reviewers describe a CRM that goes up quickly and bends to the way a team already sells, and most of the praise is for the data model and how little training it takes. The complaints run the other way: teams wanting deeper native integrations, more automation or richer reporting reach the edges, and the same flexibility makes the first setup harder than it looks.
Attio pros and cons
Pros
- Easy to use, with a clean interface teams pick up quickly.
- Fast to set up, so people are productive without a long onboarding.
- Deeply customisable: the object model can be shaped around your own process.
- Integrates with the tools teams already run, keeping records in step.
- A strong feature set, with reporting and support singled out.
Cons
- Reviewers want more native integrations; some connections have to be built.
- Gaps in automation, with features people expect still missing.
- The flexibility makes the first setup harder than it looks.
- Email sharing and reporting get in the way of working together.
- Enrichment comes back incomplete, and reporting has limits.
Our summary of what reviewers report on G2 ↗, read on 2 Nov 2026.
