Sales Development · Sales Closing · Free tier
Apollo review
4.7/5
from 9,857 reviews on G2 ↗
Best all-in-one prospecting platform
1 min read
Published
What users say about Apollo
The praise is about reach and speed: reviewers say the search and filters make building a list quick, and that sequencing from the same place saves a step. The recurring complaint is data quality, with contacts that bounce or have gone stale, enough that teams verify before they send.
Apollo pros and cons
Pros
- Quick to learn, and it sits beside the CRM without much work.
- Search and filters make building a target list fast.
- Prospecting and outreach run from one place, so fewer tools.
- Automation takes the repetitive part out of sequencing.
- Reviewers report real time savings on outreach.
Cons
- Contact data is the common complaint: wrong emails, stale records.
- Teams verify before sending rather than trust the list.
- Customising layouts and email templates runs into limits.
- The feature set takes time to navigate; new users feel it.
- Integration options are thinner than some teams expect.
Our summary of what reviewers report on G2 ↗, read on 2 Nov 2026.
