Software for B2B Sales Teams
Compare tools to improve your B2B prospecting and sales processes.
ApolloBest all-in-one prospecting platform
LinkedInBest for finding and engaging buyers
ClayBest for enriching account and contact data
HubSpotBest CRM to start a sales team on
ClaudeBest for account research and writingFilter by subsystem to see the tools for prospecting or for sales, and by billing to see which have a free plan.
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Best phone system for a sales team
A cloud phone that logs calls to the CRM and gives managers recordings to coach from. Priced per licence with a three-licence minimum, so it suits a team rather than one rep.
Starting at$30/user/mo
Best all-in-one prospecting platform
Contact data, list building and email sequencing behind one login, so a team can go from a target list to booked meetings without stitching three tools together.
Starting at$49/seat/mo
Best CRM for a process of your own
A CRM you shape around how your team actually sells rather than the other way round, with its own data model and views. Worth it when an off-the-shelf pipeline keeps fighting your process.
Starting at$35/user/mo
Best for everyday prospecting tasks
Quick research, rewriting and summarising through the day, with a free tier most reps already use. Useful before a call rather than as part of the sequence itself.
Varies by country
Best for account research and writing
Research an account, draft a point of view and pressure-test a business case. Strongest where the work is reading a lot and writing something short and specific from it.
Starting at$17/mo
Best CRM to start a sales team on
A CRM most teams can run without an administrator, with sequences, deal pipelines and reporting in the same place. The free tier covers two users, which is often enough to get started.
Starting at$7/seat/mo
Best for multichannel outreach sequences
Sequencing across email and LinkedIn with deliverability tooling built in. There is no free plan, only a trial, so it suits a team already committed to running outbound.
Starting at$55/mo
Best lightweight sales pipeline
A pipeline reps will actually keep up to date, because there is little to fill in beyond the deal itself. No free plan, only a 14-day trial.
Starting at$14/seat/mo
Best for complex sales operations
The CRM that will do whatever you ask of it, with the administration that implies. Right when your process is genuinely complicated, heavy when it is not.
Starting at$25/user/mo
Best CRM on a tight budget
A full CRM at a fraction of what the big suites cost, free for the first three users. Worth a look when the budget rules out HubSpot or Salesforce.
Varies by country
Most B2B teams start with a CRM to track accounts, contacts and deals. Then they add tools for the work their process needs: a data tool to find buyers, an outreach tool for email and LinkedIn, a phone system, and an AI assistant for research and writing.
Buy only what your process uses. Tools nobody uses still cost money every month.
Start with a CRM your team will update every day, because a CRM is only as good as the data in it. HubSpot, Attio and Zoho CRM all have free plans for small teams, and Pipedrive is a simple paid option. Each review in the directory shows the starting price and what users like and dislike.
We read each price off the vendor's own pricing page and show the date we checked it. Ratings come from G2, and the pros and cons are our own summary of what G2 reviewers report. Prices change often, so check the vendor's site before you buy.
Yes. We set up your tools around how your team sells, then coach your people to use them on real accounts and deals. Your team owns the tools and runs them without us.
Buying software is the easy part. We help your team set it up around how you sell, then coach your people to use it on real deals.