Selling for Growth
Give your sales team the skills, frameworks, and processes to close more deals and exceed their targets. A five-week live course that takes them through every stage of the sales cycle.
Global team and clients from:
About the Course
The difference between a sales team that hits quota and one that consistently misses is rarely talent. It is almost always process. Selling for Growth gives your team the process.
Over five weeks, they will work through the entire sales cycle, from initial qualification and deep discovery to stakeholder management, negotiation, and close. Every session is practical. Every module comes with frameworks and tools they can use immediately.
Who is this course for?
Built for front-line salespeople at any experience level. Whether your team is new to the Account Executive role or looking to sharpen an existing approach, this course gives them a structured system for winning more of the right deals.
Sales managers and revenue leaders who want to align their team around a consistent sales methodology will also find this valuable.
Course Format
- One 2-hour live session per week over 5 weeks
- Hybrid format: Google Meet and/or in-person depending on your cohort
- Online learning content, guides, and exercises between sessions
- Industry-recognised certification upon completion
Course Details
LOCATION
Hybrid (Google Meet and/or In-person)
STANDARD DURATION
5 Weeks
STANDARD SCHEDULE
1 session per week (2 hours each) + online learning content
₦2,000,000
per person
[Client Name]
Co-founder and CEO
[Client testimonial to be added]
Course Curriculum
Module 1: Setting Yourself Up for Success
Your team will learn how to manage their deal coverage, build momentum on their pipeline, and develop the winning mindset that separates consistent performers from inconsistent ones. They will also learn how to think and act like the CEO of their business and take full ownership of their results.
Module 2: Initial Qualification
Your team will learn how to qualify opportunities with precision so they only invest time in deals worth winning. They will explore proven qualification frameworks, when to use data versus conversational qualification, and how to ask the right questions from the very first conversation.
Module 3: Effective Discovery
Your team will learn why deep discovery is the foundation of every deal won. They will implement a rigorous discovery process, learn how to understand and monetise their prospect’s pain, and uncover the buying process and key stakeholders early. This module includes a live discovery workshop to embed best practices directly into their calls.
Module 4: Vision Lock and Deeper Discovery
Your team will learn why gaining vision lock with a prospect is essential before moving a deal forward. They will learn how to structure meetings for maximum value, prepare effectively, and conduct deeper discovery that uncovers what a prospect truly needs to make a decision.
Module 5: Presentations and Demos
Your team will learn how to deliver presentations and demos that move deals forward. They will understand the optimal flow for a winning presentation, apply the three guiding principles that make a message memorable, and structure their demo for maximum impact while avoiding the most common mistakes that lose deals.
Module 6: Managing the Buying Process
Your team will learn what they need to understand about how their prospects buy. They will identify the stakeholders involved, ask the right questions to map the buying process, and use a mutual action plan to set clear next steps and maintain deal momentum.
Module 7: Stakeholder Engagement
Your team will learn how to identify, map, and engage the right stakeholders at the right time. They will understand what motivates different stakeholders, how to maintain engagement throughout the deal, and how to avoid the common pitfall of selling to the wrong people.
Module 8: Effective Negotiation
Your team will learn how to negotiate in a way that strengthens their position without discounting their value. They will explore the win-win goal, how to leverage the rule of reciprocity, and how to build a negotiation framework that protects the deal and the margin.
Module 9: Value Propositions and Proposals That Win
Your team will learn how to build compelling value propositions using real-world examples and turn their discovery into quantifiable value impact for prospects. They will also learn how to structure proposals that stand out, the key mistakes to avoid, and how small changes can make a significant difference to their close rate.
Module 10: Embedding Your Learnings
Your team will consolidate everything from the course and leave with a clear plan for implementation. They will identify the key actions to execute immediately and build a practical roadmap for embedding new habits and frameworks across the team.
Coached by people who have done it, and are still doing it.
Chinedu Ossai
Key Areas of Expertise: Revenue Growth Strategy, Operations and Execution. AI Automation.
More revenue starts with a better-trained sales team.
Talk to us about how Selling for Growth can give your team the skills and frameworks to close more deals and hit their targets consistently.
Frequently asked questions.
Who is this course for?
Selling for Growth is built for front-line salespeople at any experience level. Account Executives, Business Development Managers, and anyone responsible for closing deals will benefit directly. It is also valuable for sales managers and revenue leaders who want their team aligned around a consistent, structured approach to the full sales cycle.
Does my team need prior sales experience?
No. The course is designed for salespeople at any stage of their career. Those new to the Account Executive role will build strong foundations, while experienced salespeople will sharpen their approach and close the gaps in their current process.
How is the course delivered?
The course runs over five weeks with one live session per week. Each session is two hours and covers two modules. Sessions are delivered in a hybrid format via Google Meet and/or in-person depending on your cohort. Between sessions, participants have access to online learning content, guides, and exercises to reinforce what they have learned.
What will my team receive upon completion?
Every participant who completes the course receives an industry-recognised certification. They will also leave with a set of practical frameworks, scripts, and tools they can apply to their deals immediately.
Is there a minimum number of participants?
Speak with one of our experts to discuss cohort sizes and what works best for your team. We can accommodate both individual enrolments and full team cohorts.
Can the course be tailored to our business?
Yes. While the core curriculum is structured around proven sales frameworks, we can work with you to tailor examples, exercises, and application to your specific industry, sales motion, and team needs. Speak with an expert to discuss what that looks like.
What makes this different from other sales training courses?
The difference is in how it is built. Selling for Growth is designed around process, systems, and methodology, not motivational content or generic best practices. Every module gives your team a structured way to approach each stage of the sales cycle, from qualification to close. And because every coach is an active revenue professional, the frameworks your team learns are the same ones being used to win deals today.
How do we get started?
Get in touch with us through our Talk to Us page