Outbound Prospecting for Growth

Give your outbound team the skills, frameworks, and templates to prospect across five channels and deliver qualified pipeline consistently. A four-week live course designed to sharpen how your team generates leads.

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About the Course

The difference between an outbound team that struggles and one that consistently delivers pipeline is rarely talent. It is almost always system. Outbound Prospecting for Growth gives your team the system.

Over four weeks, they will learn how to source the right accounts, reach out across five channels with precision, handle objections confidently, and hand over qualified leads to your Account Executives. Every session is practical. Every module comes with templates, scripts, and frameworks they can use immediately.

Who is this course for?

Built for outbound prospectors at any experience level. Whether your team is new to outbound or has been doing it for years, this course gives them a structured system to prospect with more precision and consistency.

Sales managers and revenue leaders looking to align their team around a single prospecting methodology will also find this valuable.

Course Format

  • One 2-hour live session per week over 4 weeks
  • Hybrid format: Google Meet and/or in-person depending on your cohort
  • Online learning content, guides, and exercises between sessions
  • Industry-recognised certification upon completion

Course Details

LOCATION

Hybrid (Google Meet and/or In-person) 

STANDARD DURATION

4 Weeks

STANDARD SCHEDULE

1 session per week (2 hours each) + online learning content

₦1,500,000

per person

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[Client Name]

Co-founder and CEO

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Course Curriculum

Module 1: SDR Fundamentals

Your team will get clear on the outbound prospecting role, how it sits within the revenue function, and how the five core outbound channels work together. They will also develop an elevator pitch that communicates your value proposition in under 30 seconds.

Module 2: Understanding Prospects, Sourcing Leads, and Account-Based Prospecting

Your team will learn how to research and identify the right prospects before any outreach begins. From building an ideal customer profile to finding triggers and signals that increase relevance, they will know how to prioritise accounts most likely to convert using both automated and account-based approaches.

Module 3: Email Outreach and Follow-Up

Your team will learn three proven cold email structures and how to customise them for different accounts and personas. They will also learn how to write follow-ups that add value rather than just chase, and how to handle responses from cold outreach effectively.

Module 4: Phone Outreach and Objection Handling

Your team will learn how to approach both cold and warm calls with structure and confidence. They will build their own call scripts, learn best-practice call frameworks, and develop the ability to navigate the four stages of objections without losing the conversation.

Module 5: Video, Direct Mail, and Social Prospecting

Your team will add three high-impact channels to their outbound toolkit. They will learn how to structure and time video outreach, execute direct mail strategies that get noticed, and use social platforms including LinkedIn to open conversations that email and phone alone cannot.

Module 6: Building Sequences

Your team will learn how to bring all five outbound channels together into a single, coordinated sequence. From targeting and timing to what separates a good sequence from a great one, they will leave with a framework they can build and test immediately.

Module 7: Qualification and Handover

Your team will learn how to define clear qualification criteria, assess leads with confidence, and hand them over to Account Executives in a way that is clean, consistent, and sets the next conversation up for success.

Module 8: Pipeline Management and Career Progression

Your team will learn how to manage their pipeline with discipline, structure their workday for maximum output, and take ownership of their growth as outbound professionals. They will leave with habits that make them more effective today and more valuable over time.

Coached by people who have done it, and are still doing it.

Chinedu Ossai

Key Areas of Expertise: Revenue Growth Strategy, Operations and Execution. AI Automation.

Chizoba Anyasie

Key Areas of Expertise: GTM Engineering, AI Automation and Lead Generation.

Moses Sule

Key Areas of Expertise: Revenue Leadership, Sales Strategy, Management and Execution.

Chinenye Agwu

Key Areas of Expertise: Sales Leadership, Strategy and Execution.

Ifeanyi Duru

Key Areas of Expertise: Sales Leadership, Strategy and Execution.

Damilola Aluede

Key Areas of Expertise: Inside Sales Leadership, Management and Execution.

Dayo Fasan

Key Areas of Expertise: Customer Success Management, Strategy and Execution.

Elder Osifo

Key Areas of Expertise: Lead Generation Leadership, Strategy and Execution.

More pipeline starts with a better-trained team.

Talk to us about how Outbound Prospecting for Growth can sharpen your team’s approach and deliver more qualified leads into your revenue system.

Frequently asked questions.

Who is this course for?

This outbound prospecting training is designed for B2B sales teams with SDRs, BDRs, and Account Executives responsible for generating pipeline through outbound prospecting. It’s also valuable for sales managers who want to implement a consistent prospecting methodology across their team.

No. The course is built to be accessible for team members who are new to outbound prospecting, while still being valuable for experienced reps who want to refine and systemise their approach.

The outbound prospecting training runs over four weeks, with one 2-hour live session per week delivered via Google Meet or in-person. Between sessions, your team will have access to guides, videos, and exercises to practise and reinforce what they’ve learned.

Each participant will receive an industry-recognised certification confirming their completion of the programme, along with ongoing access to the asynchronous course materials, including templates, frameworks, and guides.

Yes, a minimum cohort size of 5 learners is required. This ensures a collaborative learning environment with enough diversity of perspective and opportunity for group exercises.

Absolutely. We run private cohorts for companies that want to train their team together. This allows us to tailor examples and exercises to your specific market, product, and sales motion. Get in touch to discuss a private cohort.

The difference is in how it is built. Outbound Prospecting for Growth is designed around process, systems, and methodology, not generic tips or channel-by-channel tactics. Every module gives your team a structured way to approach every stage of the prospecting process, from sourcing the right accounts to handing over qualified leads. And because every coach is an active revenue professional, the frameworks your team learns are the same ones being used to generate pipeline today.

Get in touch with us through our Talk to Us page